Kylin Spirits Group
Built a global-facing brand website for a spirits company bringing Chinese whisky and baijiu culture to an international audience.
Setting the Stage
- CategoryBrand Website
- Client NameKylin Spirits Group
- IndustrySpirits and beverages
- Launch DateLaunched
Built a global-facing brand website for a spirits company bringing Chinese whisky and baijiu culture to an international audience.
The work focused on turning scattered brand, product, and service information into a clearer website experience. We organized the page hierarchy, visual rhythm, mobile flow, and action points so visitors could understand the offer faster and the team could keep the site maintained.
Our Approach & Process
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Product structure - Organized categories around product types, buying habits, and campaign priorities.
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Homepage merchandising - Connected featured products, brand information, and purchase paths into a clearer flow.
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Store setup - Configured products, categories, detail pages, and the baseline shopping journey.
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Mobile refinement - Adjusted product cards, buttons, and detail content for phone-first shopping.
Challenge We Faced
The main challenge was making the site feel specific to the brand while keeping the visitor journey practical. We needed to balance visual expression, clear information, and a direct next step without making the page feel heavy.
Project Outcome
After delivery, Kylin Spirits Group gained a more coherent online presence with clearer content hierarchy, stronger mobile browsing, and a foundation the team can continue to update.
