Wix includes practical marketing tools that can help merchants communicate with customers, promote products, and encourage repeat purchases.
Email marketing
Email campaigns are useful for new product announcements, seasonal promotions, membership updates, abandoned customer reactivation, and post-purchase communication.
Coupon strategies
Coupons can support first orders, repeat purchases, holiday sales, referral campaigns, and customer recovery. The key is to connect discounts with a clear business goal instead of offering random promotions.
Use after basic traffic exists
Marketing tools work best when the website already has some traffic, subscribers, members, or orders. Without a basic audience, campaigns have limited impact.
Measure and adjust
Track open rates, clicks, redemptions, orders, and customer response. Use the data to refine timing, offers, and audience segments.