Black Friday and holiday campaigns are important opportunities for ecommerce websites. Wix provides several tools that can help merchants prepare, promote, and convert more effectively.
Plan early
Prepare product offers, landing pages, banners, coupon rules, email campaigns, and inventory before the campaign period begins.
Use marketing features
Useful features include coupons, email marketing, automated messages, product collections, countdown-style promotion sections, abandoned cart reminders, and analytics tracking.
Check the buying flow
Before launching, test product pages, cart, checkout, payment, shipping rules, mobile display, and confirmation emails.
Review after the campaign
After the holiday period, review traffic, sales, coupon usage, customer behavior, and product performance to improve the next campaign.